Hispanic Chamber Metro Orlando | Brand Development
Unity
Empowerment
Success
Connections
Brand Strategy
Insights & research | Key findings | Competitor analysis | Consumers | Personality | Purpose | tag Line
Brand Development
Primary Logotype
Clearspace around the logo is equal to the cap height of the “H” letter
Vertical lockup
Horizontal lockup
Horizontal lockup
Guidelines
Primary Colors
For consistent worldwide use of the Hispanic Chamber of Commerce logos, use the color palette provided in this guide. All Hispanic Chamber of Commerce logo colors are provided in PMS or Pantone ink prescription, CMYK (full color printing) and RGB (screen printing).
Typography
Typeface for headlines, subheads and call-outs should be Cocogoose. Typeface for body text should be Jost.
type pairings. It is important to maintain these type pairings. This allows for clarity, consistency, and a strong hierarchy for all communications. Medium weight should be paired with Light weight, and Bold weight should be paired with Regular weight.
Design System and applications
